Word of mouth referrals are powerful.
It doesn’t matter what industry you’re in, if someone is willing to refer your business to their family, friends or colleagues they are investing a little bit of themselves in you. If you're deciding between two companies, and your friend says one of them was awesome, how likely are you to choose that business? I’m yet to meet to meet a business owner who doesn’t value word of mouth referrals, but not a day goes by where someone questions whether their company needs social media. Why?
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