Facebook - It's Not Free

...and it never was

If you ever log out of Facebook, you’ll notice the home page proudly declares “Sign Up – It’s free and always will be.” 

That’s true if you only want a personal page to keep tabs on family, friends and to secretly check what your high school classmates are doing now. Not so if you’re marketing your business on Facebook. It costs time and money to build a Facebook audience if you want to effectively advertise online.

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