Businesses love good publicity and some positive PR. A feel good boost in local Christchurch media informs people about the awesome work you’re doing, so they look more favourably on your company.
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This doesn’t happen by accident. It’s the result of planning, targeting, and measuring so you make the biggest impact and the best result. If you’d like to raise the profile of your Christchurch business, Inform PR has four tips for success and pitfalls to avoid.

Sometimes the news happens by mistake.

Here are some examples of people who forgot the microphone was on, and became the story themselves! Keep reading for three simple tips so you can avoid being caught out.

Journalists receive so many media releases each day, so yours really has to stand out if you want your story to make headlines. A media release is a short notice to journalists informing them of a story they might want to cover. It should give them enough facts to be interested and make them want to contact you for more.
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The next time you’re thinking about promoting your Christchurch business with some good PR, keep these media release tips in mind.