Sometimes the news happens by mistake.

Here are some examples of people who forgot the microphone was on, and became the story themselves! Keep reading for three simple tips so you can avoid being caught out.

A recent survey from New Zealand telecommunications giant Spark found around half of Kiwi SME’s have no online presence. No website, no social media, no digital platform customers can use to find you. 

That’s a problem! How can you fix it?

Social media is word-of-mouth marketing for the 21st Century. If you market directly to customers, there’s no better way to reach and engage with your audience.

​Is your social media effective and delivering the results you want?

Journalists receive so many media releases each day, so yours really has to stand out if you want your story to make headlines. A media release is a short notice to journalists informing them of a story they might want to cover. It should give them enough facts to be interested and make them want to contact you for more.
​
The next time you’re thinking about promoting your Christchurch business with some good PR, keep these media release tips in mind.

Is your business on social media? It’s a specific yet vague question at the same time. As the new 'word-of-mouth marketing' social media can be important for business growth but where do you get started? Most Christchurch business owners don’t have time to manage multiple pages!

The good news is; you don’t have to. By knowing your audience, you can target them effectively by choosing the social media platform they’re most likely to be on. Don’t waste your time trying to reach people where they aren’t, check out Inform PR’s guide to social media. 

​Is your website actively pulling in leads, or are hosting fees making it a dead-weight around your neck?