What is Content Marketing?

​Content marketing is one of the most cost-effective, measurable, results driven strategies available for businesses. What other options are there if you want to boost your reach, educate your audience, and improve your online rankings all at once. 

So, what is content marketing and how much do you need?

Define: Content

Educational or entertaining material, published online that provides value to, connects with, or sells to a target market.

Basically, content is what you publish to your website, Facebook or other social media accounts. For example, content could be:

• Blog Articles
• Short videos posted to YouTube or Facebook Live
• Quote Cards or Graphics
• How-To Instructional Guides
• Memes

Content can be pretty much anything, so long as it fits with the style and tone of your business.

Why Content Marketing?

One of the strengths of content marketing is that it builds your authority and expertise in the marketplace.

As you create your blogs, images and videos, you’re providing value and sharing your industry specific knowledge with your audience. Creating content also forces you to clarify your USP - unique selling point. What is it that makes you different and sets you apart from your competition?

Creating content for marketing can also be a huge asset for your business. Blogs published online can be found weeks, months, even years later by people typing their search into Google. You can also repurpose and share your images, articles and videos in response to customer questions, current events, or just because.

If you want to know more, have a look at my blog about creating a content marketing strategy.

​How Much Content Is Enough?

Every business, industry and audience is different. How often you should post top social media will depend on the size of your following and who you are trying to target. There are no hard and fast rules around how often you should be posting.

What is clear, is that there is an emphasis on quality over quantity. Don’t feel pressured to churn out videos, blogs or images every day. Spend some time crafting your material so they reflect the quality and professionalism of your brand

Creating Images

​Not all businesses have access to a graphic designer to create marketing material. Canva is a simple, online tool that makes it easy to create images for blog posts and social media. Pablo and PicMonkey are also good alternatives too.

Writing Blogs

​Blogs in particular need time and attention. As the owner of your business, you should know your material inside out. What is it that you do well? What problems do you solve for your customers? What questions are you constantly being asked?

Writing a blog is your opportunity to educate, entertain and inform your audience. What value can you offer them? A good rule is keeping between 500 - 600 words, unless you have a really interesting topic on your hands. Whatever your blog is about, make sure you’re using 

If you can, ask someone else to read over your blog before publishing. Ask them, does this make sense? Is it interesting? Did you find it valuable? If not, you may need to go back and edit your blog until it does.

Want to know more about content marketing? Contact the team at Inform PR for a chat about how you can use videos, blogging and images to reach more people and target your audience.

Contact Us