...and probably always will be.
Is your website actively pulling in leads, or are hosting fees making it a dead-weight around your neck?
If you’re running a business in 2016 you probably see the value in having a company website. It’s a shopfront that’s open 24/7, letting potential customers know about you, your services, and unique points of difference.
But what is your website saying about you? I talk with many business owners whose eyes glaze over at the mention of keywords, SEO and quality content. In some cases these business owners wrote the content themselves, or asked the graphic designer who built their website to write something for them. These websites are usually hard to find, difficult to read, and don’t give customers the best first impression of your business.
Your customers, and search engines like Google are similar in many ways. They want to find you. They want to know where you are, what you do and how you do it. With that in mind, here are five tips for creating outstanding web content.
Google’s algorithms and how it decides what’s relevant and what’s spam is constantly changing. One day businesses thought they could get to the top of the rankings by overloading with keywords, and the next they get sent to the bottom of the pile.
While I can’t predict the future, I can say with a fair amount of certainty that there is no substitute for original, relevant, keyword rich content. It tells Google and your customers everything they need to know to drive action and get the leads your business is looking for. Until search engines and people stop reading websites altogether, it’s safe to say when it comes to getting your business in front of your customers, content is king and probably always will be.
If your website isn’t pulling its weight, or you think it could read better, contact Inform PR for a no-obligations meeting.
If you're looking for ways to make your business stand out and get noticed, you've come to the right place!